Use a red plate to lose a bit of weight: People who eat off them cut their food intake by 40%

Eating from a red plate could help dieters lose weight, scientists claim.

Serving up meals on red plates or drinking from red cups cuts consumption by about 40 per cent, according to one study carried out by German and Swiss academics.

Researchers say the colour red may encourage diners to avoid snacking because it is commonly associated with the idea of ‘danger, prohibition and stop’.