In 1938, LIFE magazine photographer Alfred Eisenstaedt went to a fair in West Virginia, and — true to form — “Eisie” came back with marvelous portraits of the fairgoers as well as wonderfully atmospheric shots of the displays, attractions and the fairgrounds themselves. But, above and beyond Eisenstaedt’s photographs, LIFE took pains to point out that in the late 1930s, even in the country’s rural bastions, “city slickers” were finding ways to entertain themselves. In fact, in the magazine’s description of the fair and its visitors, one can hear faint echoes of contemporary conversations about “authentic” versus “ironic” (or hipster-influenced) Americana.