The food standards authority VWA has decided not to take any action against a shop in The Hague which sells meat replacement products under the names ‘chicken bits’, ‘meat balls’ and ‘bacon cubes’, the Volkskrant reports on Wednesday.

The paper says the VWA had received several complaints from people protesting at labels used by De Vegetarische Slager (vegetarian butcher) but is not planning to take any action.

Although the VWA has told the shop that it should not be using the meat-related names, the case is not a priority. ‘We would have a reason to intervene if the names were confusing, but this is not the case,’ a spokesman told the paper.